The
technology revolution is touching the restaurant and
food service industry and now restaurant owners and proprietors
can offer customers additional amenities to increase both
sales channels and customer retention.
Why should a restaurant provide online ordering?
Online Ordering is a convenient way to provide a valuable
amenity to your customers. More and more consumers
are choosing to use the benefits of technology to make
their life easier and this is especially the case with
food. Additionally, the Internet is the easiest,
most conveniently manageable way to show your brand,
reinforcing in the user's memory their experience at
your location.
Not providing online ordering while your competition
does will leave you at a distinct disadvantage to your
competition.
According to the National Restaurant Association, "Roughly
one-quarter of quick service operators reported that
they currently have access to the Internet at the unit
level, primarily for use by managers."
So, while you are working the phones, juggling orders
and logistics, perhaps at the expense of quality and
service, you might be losing valuable business to the
restaurants who are embracing changing opportunities.
It
is not a matter of huge resources and advertising budgets,
as the case might have been in the past. Now smaller
establishments with less sales can compete with franchises
and have the opportunity to become one of the big niche
players that appeal to the discriminating consumer with
expensive tastes and the ability to indulge in excellent
cuisines.
Order Now!!
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